PwC is Singapore’s most popular graduate employer

Singapore, 4 November 2013 — Accounting and financial management firm PwC once again emerged as Singapore’s most popular employer among local students and university graduates, according to an annual survey of more than 5,400 university students conducted by a European research institute.

This year’s survey saw PwC holding on to their winning spot for the third consecutive year. Accounting and financial management firm EY (formerly known as Ernst & Young) finished in second place, reclaiming their spot as runner-up after slipping out of the top three in 2012.

DBS Bank emerged in third place this year, the very first time this Singapore-based banking and financial services provider entered the top 3 rankings.

More than 5,400 students from major universities in Singapore took part in the survey — the 2013 Singapore Graduate Barometer — this year. This makes the survey one of the largest and most comprehensive research efforts on employer branding and recruitment trends here in Singapore.

The 2013 Singapore Graduate Barometer was conducted by the Berlin-based trendence Institute, Europe’s leading employer branding and recruitment research institute. It was administered by GTI Media with the support of the careers services centres at NUS, SMU, NTU, and NBS. The results of the survey determined the rankings of Singapore’s 100 Leading Graduate Employers of 2013.

The survey also identifies the most popular graduate employers by industry sector. The sector winners for 2013 are:

  • Accounting & Financial Management — PwC
  • Banking and Financial Services — DBS Bank
  • Construction & Property Development — Keppel Corp.
  • Consulting — PwC
  • Energy, Oil, & Gas — ExxonMobil
  • Engineering & Manufacturing — Pratt & Whitney
  • FMCG/Retail — Unilever
  • Information Technology — Microsoft
  • Investment Banking — Barclays
  • Legal — Allen & Gledhill LLP
  • Public Sector — Ministry of Education (MOE)

The survey also revealed that in 2013, opportunities for career progression were the top characteristic that students and graduates looked for when selecting a prospective employer.

The second most important factor for employer attractiveness among students and graduates was being appreciated at work, indicating that 2013 respondents are looking to work for employers who give them due credit for their contributions.

Other top employer attractiveness factors were equal opportunities for graduates regardless of gender, race, or creed; and work-life balance.

This year’s respondents also expected to work longer hours at their first job compared with their counterparts last year. They foresaw being at their desks an average of 46.3 hours a week compared to 45.4 hours a week in 2012.

Students and graduates in 2013 also expected to be paid more for their efforts, expecting an average salary of $3,424 per month compared to the 2012 average of $3,170 per month.

“Recruitment trends change every year, so it is important for employers to know the factors that attract graduates,” said Hee Kim Fah, CEO of GTI Media Asia. “One good example would be the correlation between the expected working hours and expected starting salary of survey respondents.”

“In a nutshell, graduates are willing to put in the hours as long as they feel that they are being fairly remunerated for their hard work.”

The results of the 2013 rankings were announced on 30 October 2013 at the Singapore’s 100 Leading Graduate Employers Awards Night at the Intercontinental Hotel. In attendance were representatives from shortlisted graduate employers and Singapore’s top 3 universities. Similar award evenings have since become annual affairs in the UK, Ireland, Germany, Switzerland, and Malaysia.

For the full list of sector finalists and employers ranked in the top 100 for 2013, visit


© 2019 GTI Media